In his recent article, Ken Doctor analyzes the slow disappearance of familiar brands such as Kodak, Sears, and various newspaper companies.   These examples all illustrate the fact that “brands decay” and that “disruption doesn’t happen just once.”

His “lessons learned” include:

– Instead of trumpeting your own horn, spend the time to address future disruptive forces.

– Cutting costs does not equal innovation.

– Constant re-organizations and re-structuring does not mask deeper problems; it just diverts time from consumer focus.

– The old companies are still stuck in an old mindset.

What have you done to address the disruptive technologies that may impact your company?