Have you heard about The 99 Percent? It’s a web magazine, annual conference and book that offers articles, videos, and more on helping people in all industries go from coming up with ideas to actually executing those ideas.

One of the most recent videos posted is of a talk given by Frans Johansson, and in this presentation, he speaks about innovative ideas – how to develop them, how they often seem obvious after they’ve been developed, and how good innovation needs a lot of perseverance.

Watch the video below, or click through to it on the 99 Percent website.