Posts Tagged ‘Canada Media Fund’

Linking Government Grants to SR&ED: Digital Media Sector

Over the last twenty years, indirect funding has become the most common source of funding for eligible research and development (R&D) work. The Scientific Research and Experimental Development (SR&ED) tax incentive program has been used as one of the main indirect funding sources by countless companies performing R&D. Although SR&ED continues to help companies remain competitive through supporting innovative development, direct funding from repayable and non-repayable grants is beginning to gain momentum.

In Canada, companies in the digital media industry can benefit from both direct and indirect funding. Currently, digital gaming for online, mobile platforms is making major headway in Canada. Game development relative to improvements in concurrency, presentation, processing power, cross-platform development, simulation and motion capture, as well as mobile or online gaming are eligible for indirect funding through SR&ED. Moreover, interactive digital media (IDM) companies can receive direct funding through the Canada Media Fund (CMF) to cover expenditures related to the development, production, and marketing of IDM products.

There are two streams in CMF: convergent and experimental. The convergent stream is for development projects, whereas the experimental stream provides funding for development, production, and marketing and promotion. Technology infrastructure, project audit fees, research and content preparation, salaries and benefits, and travel and accommodation are eligible expenditures. Additionally, IDM companies can receive funding through the experimental stream for expenditures related to the cost to put digital content online, such as copyright clearance and translation costs.

Canada Media Fund Experimental Stream Applications Due

The final 2015-2016 intake for the Canada Media Fund’s Experimental Stream (Production) will be closing on September 22, 2015, while the Development and Marketing & Promotion segments will be closing on October 6, 2015.

The Experimental Stream of the Canada Media Fund (CMF) is designed to support Canadian interactive digital media content, including application software, which demonstrates innovation in the field. Eligible projects may qualify under one of the three aforementioned segments, and the awarding of funding is processed through a jury of renowned digital pioneers and experts.

The Experimental Stream is funded through an investment of $27.0 million for English projects and $13.0 million for French projects in the 2015-2015 fiscal year. This new round of funding comes with a few significant changes to the program, such as:

  • An increased maximum overall cap contribution from CMF, up to $1.2 million from $1.0 million;
  • A decreased maximum contribution from CMF for Development projects, down to $400 thousand from $300 thousand;
  • An increased maximum contribution for Production projects, up to $1.2 million from $1.0 million;
  • An increased focus on previous success working with the CMF on eligible projects;
  • An increased focus on meaningful participatory experience as part of the definition of “interactivity”; and
  • A varied Development recoupment policy shifting all applications to a uniform model which allows for CMF advances to be converted into recoupable investments in the production.

Stay tuned for further updates on the Canada Media Fund.

Canada Media Fund’s (CMF) Interactive Digital Media Projects Reviewed by Internationally Renowned Jury


Last week, a jury of nine internationally renowned jury members involved in the digital media sector, visited Toronto to give their insights on innovation, as well as to help evaluate Canadian digital media projects that have applied for production assistance from the Canada Media Fund’s (CMF) Experimental Stream. They will also help assess the capabilities and experience of the production and creative teams in terms of their ability to deliver their proposed projects.

The jury was made up of Canadian and international industry experts including: Wendy Bernfeld (Amsterdam, Netherlands); Sylvain Carle (San Francisco, USA); Suzanne Lortie (Montreal, Canada); Siobhan O’Flynn (Toronto, Canada); Sylvain Perron (Montreal, Canada); Adam Sigel (Los Angeles, USA); Michelle Sklar (Calgary, Canada); Patrice Slupowski (Paris, France); and, Rogerio Soares (Sao Paulo, Brazil).

The main goal of the CMF Experimental Stream is to foster the creation and development of innovative and interactive digital media content such as casual and console games, apps, software and more. The CMF plans on announcing the recipients of production funding support under the experimental stream later this summer.

Tags: ,

Canada Media Fund initiates automated reporting with comScore

The Canada Media Fund (CMF) has announced the development of an automated digital media measurement tool to measure performance and efficacy of CMF-funded digital media projects, collaborating with digital analytics company comScore. The CMF first announced plans to establish a Digital Media Performance Measurement Framework in May.

The solution will deploy comScore’s Digital Analytix, a data-reporting solution used by global media giants BBC, Bloomberg and Microsoft. CMF-funded companies will receive tagging guidelines and implementation support as the CMF launches a beta version of the performance tool as early as October 1, 2012.

The CMF offers funding for interactive digital media projects through TV-Convergent and Experimental interactive digital media streams, contributing up to $1 million per project. Funding is tranche-based, wherein recipients are expected to advance stages or meet milestones through the duration of funding. The automated measurement tool is part of an initiative to introduce a standard in baseline metrics and key performance indicators across the variety of innovative, screen-based projects funded by the CMF.

Tags: , , , ,

Interactive Digital Media Funding – CMF Case Studies

On Monday, the Canada Media Fund (CMF) announced a $14 million round of funding to 25 interactive digital media (IDM) projects as part of their Experimental Stream. CMF’s track record in its three years of doling out digital media funding spans 112 projects and $58 million in funding for production support. Production support (as opposed to Development, or Marketing and Promotion support) backs projects coming out of the conceptual phase and heading into the path to market and commercialization.

The Final Closing Dates for CMF’s 2012-2013 Experimental Stream of funding are as follows:
Production: Sept 18, 2012
Development: Oct 2, 2012
Marketing & Promotion: Oct 2, 2012

Funded Projects
A lot of funded IDM products are digital games – here are some other examples of innovative, creative, out-of-the-box projects which really encapsulate the marriage of content and technology that programs like CMF seek to support.

BURGANDY JAZZ – $360,000
An interactive documentary with augmented reality (AR) and geo-localized content that explores Montreal’s role in jazz music history through the legendary musicians of the Little Burgundy neighbourhood. The project includes a short Web doc series, an iPhone app with AR soundscapes embedded in walking tours, a website with geo-localized content, and an interactive eBook.

CosmoCamp – $532,170
Four read along storybooks and four new interactive toys will follow the space faring adventures of Migo and Pandy as they travel from planet  to planet to meet new friends. CosmoCamp is being developed from the ground up with the use of interactive tablet applications specifically designed for toddlers (2-3 years old) and preschoolers (4-5 years old).

iFestivus – $747,869
An online platform for Facebook and iPads that creates a ‘live event experience’ by extending and enhancing the film festival environment through a virtual, mobile theatre with full social media capability. It is an online film festival for the digital generation of filmmakers and fans alike. iFestivus expands the audience by enabling fans to attend virtually with their friends. It enriches the experience by adding bona fide social elements, including access to talent, filmmakers and industry insiders, as well as interaction with other fans not possible in a physical theatre. It allows creators to connect directly with audiences without travel, protects vital industry “windows” via secure, customizable software, and creates trackable communities around individual live events, festivals, films and fans.

Studio in the Sky – $422,625
A web-based community and mobile app that allows musicians of all career levels to record tracks and release them online so the other members of the community may add their tracks, collaboratively creating a finished song.

View the full list of funded projects here.

Tags: , , ,

  • Subscribe to our feed
  • NorthBridge Consultants' Government Funding Blog is dedicated to bringing businesses news and information to help them identify and access the most appropriate government funding programs.

    We offer opinions and insider information that can provide a pulse on government initiatives, the health of the Canadian economy, and firsthand thoughts from Canadian business owners.

Most Recent Entries

Upcoming Events