Gener8, a technology company based in Vancouver, British Columbia who provides solutions to the entertainment industry, recently received up to $400,000 in funding from the Industrial Research Assistance Program (IRAP). IRAP, administered by the National Research Council (NRC), assists SMEs with the development and commercialization of innovative, technology-driven, new and improved products.
Gener8 specializes in 3D stereo conversion services, cloud-based data management, and analytics solutions for the entertainment industry. They currently have 150 employees at their Vancouver location and the assistance from IRAP will allow them to hire recent university graduates to continue to help innovate their 3D conversion technology.
“This (funding) will enable Gener8 to develop solutions to complex problems in computer graphics and image processing that are central to our 3D conversion process to ultimately streamline the 3D conversion process” stated Gener8’s COO, Tim Bennison. Gener8 hopes to further enhance their strong reputation in Hollywood. You can see their technology in films such as Harry Potter, Ghost Rider 2, and The Amazing Spider-Man.